TikTok Shop introduces AI-powered ‘GMV Max’ tool to automate ad campaigns for UK sellers

TikTok says the UK launch follows a successful rollout of GMV Max in the U.S.

Highlights:

• TikTok Shop has launched the AI-powered GMV Max tool for UK advertisers.
• The tool automates campaign creation, including audience targeting, bidding, and creative selection.
• The tool supports both product listings and live shopping sessions.

TikTok Shop has launched its AI advertising tool, GMV Max for brands and small businesses in the UK. The company claims that the new solution helps sellers automate their advertising campaigns while maximizing Gross Merchandise Value (GMV).

According to TikTok, the tool can reduce campaign setup time by half by automating key processes such as audience targeting, bidding, and creative selection.

The introduction of GMV Max in the UK comes after its reported success in the U.S. market last year. GMV Max supports both product listings and LIVE shopping sessions on TikTok Shop.

Features of TikTok’s GMV Max

Automated Content Sourcing

The company claims that the tool can automate the entire campaign creation process, from content sourcing to optimization. It can source and deploy available TikTok Shop content like affiliate content into a single automated paid advertising campaign.

End-to-End Campaign Automation

The GMV Max tool manages the entire campaign process from audience targeting to bidding and creative selection.

Sales maximization

TikTok says GMV Max The tool also maximizes total sales for sellers. This includes organic sales by increasing incremental GMV.

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