Spotify rebrands its self-serve ad platform to Spotify Ads Manager

The company is aiming to increase investment from advertisers

Highlights:

• The Spotify Ads Manager rebranding includes increased ad targeting options and new ad formats.
• New features aim to connect brands with Spotify’s 626 million active users.
• Recent upgrades follow a record second quarter with significant revenue growth.

Spotify has introduced its revamped self-serve ad platform, now called Spotify Ads Manager, as it continues to enhance its advertising offerings. Formerly, “Spotify Ad Studio,” Spotify Ads Manager comes with a new interface and several updated features. This platform is expected to launch in over 50 new markets all over the world.

Sam Bevan, Spotify’s Global Head of Emerging & Scaled Advertising said, “At Spotify, we’re always innovating to ensure a top-tier advertising experience. With our newly redesigned Spotify Ads Manager, it’s now easier than ever for advertisers of all sizes to reach our hyper-engaged audience of over 626 million.”

Here’s an overview of the new updates on the new Spotify Ads Manager

New user interface

According to Spotify, the rebrand comes with a simplified and easy-to-use interface for advertisers. For instance, a new dropdown menu for easier navigation and access to other tools.

Enhanced targeting feature

Another update to Spotify Ads Manager includes enhanced targeting features that aim to allow advertisers to identify their audience and craft their marketing campaigns according to this audience.

It will also release an Audience Manager feature. This tool will help marketers manage saved audiences.

Canvas for advertisers and opt-in video formats

The Ads Manager also comes with features that integrate ads into various Spotify experiences.

The Canvas format allows audio ads to be paired with a looping visual asset, while the Opt-in Video format enables brands to display their content prominently alongside streaming music.

Measurement tools

Spotify Ads Manager also comes with measurement tools like Spotify Ad Analytics and Pixel as well as further plans to partner with third-party measurement providers such as Integral Ad Science and DoubleVerify.

So far, Brands like Contiki, World Rugby, and Monge have already utilized the new Ads Manager features according to Marketing Dive.

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