Meta introduces new brand safety tools and ad placement controls for advertisers

The updates aim to help advertisers better manage where their ads appear

Highlights:

• Meta is testing a feature that allows businesses to disable comments on their ads.
• Brands can now block their ads from showing on specific Facebook and Instagram profiles.
• Meta has also improved its third-party blocklist options and verification tools.

Meta has introduced new brand safety tools and ad placement controls. According to Meta, The tools aim to help businesses control where their ads appear and how they interact with their audience on Facebook and Instagram.

Turning off comments on ads

Meta is testing a feature that lets businesses turn off comments on their ads on Facebook and Instagram. This update allows advertisers to deactivate comments before the ads go live.

Meta claims that the feature allows businesses to control how they display their promotions. Currently, it’s available to a limited number of businesses, but Meta plans to test and improve this feature over time.

Control over ad placement

Meta has also expanded its “publisher block list” feature to Facebook. Initially launched for Instagram alone. The feature lets advertisers block their ads on specific public profiles across both platforms.

It will let advertisers control which profiles see their ads on both platforms. “Businesses can simply upload a list of any public profiles where they don’t want their ads to appear,” Meta wrote.

Blocklist options

Meta’s control extends to third-party block lists created by Meta Business Partners. This update will let advertisers avoid certain categories, Meta wrote.

Third-party verification

Meta has also made updates to its third-party verification tools. The company claims it has improved data access for Brand Safety and Suitability partners. It also said that the changes will help advertisers analyze the content around their ads and make adjustments as needed.

Brand safety center

Meta says it is upgrading its Brand Safety and Suitability Center. This dashboard lets businesses control their brand safety settings. They can filter inventory and manage publisher block lists. The upgrade aims to ensure that ads appear in the right places.

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