LinkedIn launches post boosting feature for lead generation

The new tool aims to promote posts and capture leads for businesses

Highlights:

• LinkedIn’s post boosting feature allows businesses to convert organic posts into paid ads to capture leads.
• The tool is accessible worldwide on both mobile and desktop platforms, supporting all languages.

LinkedIn has rolled out a post-boosting feature that lets businesses promote their posts for lead generation. The platform announced, “We’re introducing post boosting for Lead Generation to help you capture high-quality leads.” This feature allows brands to turn their organic content into ads.

The platform says the tool will let businesses promote content and gather leads using first-party data.

LinkedIn’s post-boosting feature is available worldwide on mobile and desktop and in all languages. To activate the tool, users can:

• Select a post
• Choose a budget and targeting options
• Select a campaign objective and end date.
• Complete the lead form template to gather details from potential leads.
• Launch the campaign.

Social Media Today notes that this option doesn’t offer the full range of targeting features in LinkedIn’s Campaign Manager. Advertisers may still need to run a complete campaign for better targeting.

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