Google will roll out a new feature to help retailers track shopping trends

Shopping trend queries will be ranked by popularity and organized by topic and product

Highlights:

• The new trends insights feature in Google Merchant Center will allow retailers to identify popular shopping trends.
• Retailers will access data on trending queries based on what users are searching for.

Google is set to introduce a feature in its Merchant Center that will allow retailers to track the latest shopping trends. The company announced on Tuesday that “users of the new Merchant Center globally will be able to explore shopping trends for retailers.”

According to Jeff Harrell, Senior Director of Google Merchant Shopping, the tool will display popular search queries, ranked by their popularity and categorized by topics and products.

How the shopping trends feature will work

The shopping trends feature will rank popular shopping queries and allow retailers to see which products and search terms are viral.

Google claimed that the tool will help retailers understand what shoppers are looking for, so they can align their products based on shoppers’ interests and searches. “This means you can jump on viral moments, make better-informed inventory decisions, and ensure your product descriptions use the same terms shoppers are,” Harrell explained.

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