Google tests video shopping ads in search results

The feature could impact engagement with product ads on search pages

Highlights:

• Google is testing a video feature in shopping ads that lets users watch product videos on sponsored listings.
• Users can hover over a play icon, which changes to a “watch” button, opening an inline video player.

Google is currently testing a new video feature in shopping ads. The feature lets users watch product videos displayed on sponsored ad listings.

When users see shopping ads, they’ll notice a video play icon. If they hover over the icon, it transforms into a “watch” button. If they click on the watch button, it will open an inline video player that plays looped footage of the product on the search results page.

This latest development is part of a series of tests Google has been rolling out. Last week, it was found that the platform was testing a new format for search ads. It allows users to expand and collapse sponsored listings.

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