Google tests scrollable ad carousel in search results

Users may have more options to browse and compare products

Highlights:

• Google is testing a scrollable carousel for product ads in search results.
• The new update features grouped, swipeable product categories.
• Each product category offers scrollable product options.

Google is testing a new product carousel format in search ads. This feature adds scrollable subcategories, allowing users to swipe through grouped products in search results. Each product category displays additional horizontally scrollable products.

This new format may give users more product options within a single search query. Users will be able to swipe through product groups to find products that suit their needs.

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