Google tests AI shopping assistant for e-commerce searches

The feature will be accessible via a “Shop” button on branded site links

Highlights:

• Google is testing a chat feature that will provide product suggestions during e-commerce searches.
• It will open a chat window where users can ask questions about products.

Google is reportedly testing a new AI chat feature for e-commerce searches. According to Search Engine Roundtable, the tool called “Get help from Google’s sales assistant” will provide users with results based on their chat sessions.

How it will work

Search Engine Roundtable reports that the feature appears as a “Shop” call-to-action (CTA) on branded organic site links. Clicking the CTA opens a chat window where users can ask product-related questions. The assistant then provides results based on free listing data.

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