Google tests ‘AI Mode’ to bring conversational AI into Search

The feature appears as a search filter alongside existing options

The keyword
2 min readFeb 7, 2025
Hand holding a smartphone displaying the Google Search app, with a weather update for Greater Noida and shopping and translation options.

Highlights

  • Google is testing a new search feature called “AI Mode,” powered by Gemini 2.0.
  • AI Mode offers AI-generated summaries and a chatbot-like interface for follow-ups.
  • The feature is currently in internal testing and may be released publicly later this year.

Google is reportedly testing a new search feature called “AI Mode.” AI Mode integrates conversational AI into Search, per 9to5Google. The feature, powered by Google’s Gemini 2.0 AI model, provides AI-generated responses alongside traditional search results.

According to the report, AI Mode appears as a new search filter alongside existing options like Images, News, and Shopping. A screenshot from Google’s internal email shows that the feature displays web links in a card format on the right side of the screen.

When selected, it presents AI-generated summaries instead of a simple list of links. Users can also ask follow-up questions in a chatbot-like interface, refining their queries without starting a new search.

9to5Google says Google describes AI Mode as “Search intelligently research[ing] for you — organizing information into easy-to-digest breakdowns with links to explore content across the web.”

A sample of AI Mode from 9to5Google

Google’s shift toward conversational search

Unlike traditional search, which focuses on fact-based queries, AI Mode is designed for more exploratory and open-ended questions. The AI-generated responses aim to provide context while still linking to relevant sources. This approach aligns with Google’s broader push toward AI-enhanced search experiences. The platform has already released AI Overviews to over 100 countries.

Current testing and public release

AI Mode is being tested internally with Google employees in the U.S. There is no confirmed release date, but 9to5Google suggests it may be available to the public later this year.

Google has not officially commented on AI Mode, but the test indicates the company’s continued efforts to integrate generative AI into its search ecosystem.

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The keyword
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