Google tests a new layout to display information from forums like Reddit

Google claims the new feature is designed to enable users to explore topics deeper

The keyword
2 min readSep 10, 2024
A dark-themed Google homepage displayed on a phone screen, featuring the search engine interface. The phone is set against a dark background.

Highlights:

  • Google is testing a new display feature that highlights the top comments and related discussions within forum content in search results.
  • The new display aims to provide quick access to discussions without impacting forum page rankings.

Google is currently testing a new layout aimed at enhancing how information from forums, such as Reddit, is displayed directly within search results. This update introduces a feature that showcases top comments and related discussions from these forums without altering how forum pages are ranked.

Users will now be able to see a snapshot of popular discussions and comment threads without needing to click through to the forum page. According to Google, this update is intended to help users explore topics more deeply. By displaying top comments and related threads directly in the search results, users can explore and access detailed discussions surrounding their queries.

Google has said that this change will not impact the ranking of forum pages. This means that the ranking algorithms that determine the visibility of forum content in search results will remain unchanged.

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The keyword
The keyword

Written by The keyword

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