Google Chrome will display Merchant Center promotions directly in the address bar

This new update targets the upcoming holiday shopping season

Highlights:

• Google Chrome now displays Merchant Center promotions directly in the browser’s address bar for desktop users.
• The feature is available to paid Google Merchant Center advertisers and free users.

Google is rolling out a new feature in Chrome that will display promotions directly in the browser for some Google Merchant Center advertisers and free users.

How it works

In an email to advertisers, Google explained that U.S. shoppers using Chrome on their desktop will automatically see promotions from Merchant Center appear in the address bar as they browse websites.

The new feature targets paid Merchant Center advertisers and free users.

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