Google Ads tests ‘Business Links’ for targeted search ads

The new feature targets multiple customer intents

Highlights:

• Google Ads is testing ‘Business Links’ to target multiple customer intents within one ad.
• Advertisers can create headlines and descriptions using Google’s AI.
• Business Links offer control over each link’s performance and can be paused or removed.

Google Ads is testing a new feature, ‘Business Links.’ It aims to target different customer intents within a single search ad. Business Links lets advertisers create multiple headline options that adapt to different user intents, per Search Engine Land. The feature also integrates Google’s AI to generate additional headlines in real time.

How Business Links works

The feature works like sitelinks but with added features. Advertisers can add Business Links at the account, campaign, or ad group level in Google Ads. Each link includes:

• Up to three 30-character headlines
• One 90-character description
• A final URL, which acts as the landing page

Advertisers will have control over each Business Link. They will be able to pause or remove links. Pausing keeps the link for future use while removing it deletes it from the campaign. Advertisers can find the performance metrics for individual Business Links under the Assets > Associations tab in Google Ads.

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