Google Ads ‘Optimization Score’ shows how competitors affect campaign performance

This update intends to provide advertisers with real-time competition insights

Highlights:

• Google’s new Optimization Score update shows how Amazon and Microsoft affect ad campaigns’ impression share.
• The updated score enables advertisers to pinpoint specific competitive pressures affecting their metrics.

Google has rolled out an updated Optimization Score that shows how competitors influence the impression share of ad campaigns.

The updated Optimization Score highlights competitors affecting ad campaigns’ impression share. It lets advertisers understand how competitive pressures impact their campaigns.

Advertisers can see how competitors like Amazon and Microsoft impact their ad campaigns’ performance. This provides advertisers with insights into the level of competition in the auction.

How the Optimization Score works

The Optimization Score acts as a performance metric for Google Ads. It is “an estimate of how well your Google Ads account is set to perform.” It ranges from 0 to 100%, with a higher score indicating better performance potential, according to Google.

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