Google Ads now offers remarketing based on specific YouTube videos

Advertisers can extend YouTube creator campaigns by remarketing to viewers

Highlights:

• Advertisers can now remarket to viewers of YouTube creator’s videos.
• This update enables advertisers to extend YouTube creator campaigns, by remarketing to viewers
• Linking a YouTube creator’s video to Google Ads gives the advertisers access to organic view metrics.

Google Ads has introduced an update that enables advertisers to create remarketing lists based on viewers of specific YouTube creator videos.

Georgi Zayakov, a Senior Consultant in Digital Advertising at Hutter Consult, was one of the first to spot this update. He shared on LinkedIn, “I just discovered that when creating a remarketing audience for YouTube Viewers you have the option to ‘Select a video made by a YouTube creator’.”

Now, advertisers can go beyond their YouTube channels to target viewers who engage with videos from diverse YouTube creators.

What the YouTube creator-based targeting option provides advertisers

This integration provides access to non-paid view metrics, allowing advertisers to track organic video performance without additional costs.

Advertisers use view counts to create precise remarketing segments based on interactions with these videos. Brands could create more targeted campaigns based on mentions of their product or service during a video.

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