Google Ads introduces ‘Page-specific Assets’ to generate images and videos

The feature aims to create assets that align with the content of the pages

Highlights:

• Google Ads has launched ‘Page-specific Assets’ for its Performance Max campaigns.
• The tool auto-generates images and videos from specific web pages provided by advertisers.

Google Ads has introduced ‘Page-specific Assets’ for its Performance Max campaigns. According to Search Engine Land, this tool auto-generates creative assets like images and videos using content from web pages.

How the feature works

Advertisers can input a list of specific web pages, and Google Ads will use the content from those pages to automatically generate customized assets.

For example, if an advertiser has a blog on their e-commerce site, they could feed the blog’s URL into the system. Google Ads would then create page-specific images or videos from the blog’s content.

Search Engine Land says the assets generated are automatically optimized to match the content of the web pages provided. The feature aims to improve campaign effectiveness, the platform said.

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