Lidl becomes the first UK supermarket to sell on TikTok ShopThe retailer sees TikTok as a key sales channel for engaging customers2h ago2h ago
Instagram rolls out ‘Partnership Ads’ to boost creator-brand collaborationsThe goal is to help brands boost content visibility by leveraging creator partnerships2h ago2h ago
Google offers more asset flexibility with responsive search adsThis change could lead to more dynamic ad formats tailored to different contexts2d ago2d ago
YouTube plans to launch ‘Premium Lite,’ a cheaper ad-free subscription tierPremium Lite may still display some ads on music videos and Shorts2d ago2d ago
Google now lets advertisers create ad images of people with text promptThe tool aims to create images that match advertisers’ campaign goals2d ago2d ago
Google Lens brings screen search to iPhones in Chrome and Google appUsers can now search their screen without screenshots and get AI-powered insights in Lens results3d ago3d ago
Spotify’s ad business slows as growth projections fall shortThis comes despite efforts including video podcasting and automated sales, to attract advertisers3d ago3d ago
YouTube adds a ‘Promote’ button for creators to run ads in ShortsCreators can now launch Shorts directly from YouTube Studio without using Google Ads3d ago3d ago
Apple explores monetizing Maps app with search adsThis could allow Apple to tap into the local advertising market like the Google Maps model5d ago5d ago
TikTok Shop tops Shein and Temu in U.S. sales growthThis comes as TikTok faces growing uncertainty over possible trade restrictions and national security issues5d ago5d ago
